The Incredible Cup Company

The Incredible Cup Company offers branded Eco Cups made from Polypropelence, designed to be used up to 100 times before being fully recycled. These cups have a much lower environmental impact than recyclable disposables, as certified, independent lifecycle analysis suggests they are between 4 and 20 times more environmentally friendly than commonly used disposable cups. By removing disposable cups from the waste stream at events, the company aims to reduce waste and lead to significant savings in waste collection, transport, and disposal. The Eco Cup system has already been successfully implemented at various events, and the company's mission is to prevent waste within the events industry by introducing Reusable Eco Cups at music, comedy, sports, and exhibitions. The customer-friendly system involves ordering a drink in a Polypropylene cup, paying a deposit, and then returning the cup for a refund or taking it home. This system has no net effect on the customer's pocket, as subsequent pint purchases do not attract a cup deposit if a used cup is exchanged.