Ratio Limited

Ratio Limited is a software company that was established in 2013, initially focusing on developing price comparison software for personal finance websites. In 2014, the company expanded its operations by launching its own price comparison site, Choose Wisely, which caters to 'non-standard consumers' and provides access to essential credit and banking products. Ratio has also developed artificial intelligence tools for ecommerce websites and offers a gentlemen's underwear subscription service called Briefd. The company's software is centered around an Artificial Intelligence engine that uses gesture, touch, and behavioral data to detect when a website visitor is about to lose interest and then changes the page to encourage re-engagement. Additionally, Ratio operates as a simple affiliate network, allowing affiliates to monetize leads by efficiently matching them with merchants.